What is Shape GB?

Shape GB is the new ground-breaking adult National Size and Fit survey in the UK including Northern Ireland. Shape GB is assembling one of the most extensive and comprehensive sizes and fits surveys of men and women in the UK ever conducted. The aim of the project is to capture body measurement, silhouette data with lifestyle information from thousands of men and women.

Why is the survey being carried out?

Your participation by providing your anonymous body shape will help retailers to better understand the size and shape of people today and to improve the fit of clothes you buy.

Who is behind the project/Who are Select Research?

The project is supported by the Governmental funding body ‘Innovate UK’ and is led by Select Research Ltd, a specialist company for sizing surveys, with blue-chip retailers including:

How can I get involved?

Anyone can get involved by downloading the ShapeGB App directly from the Apple App Store or through one of the many promotions and through participating retail’s digital platforms. If you are registered with one or more of our retail partners, you may receive an email inviting you to take part in the survey. An Android version will be released later in the year.

How does the ShapeGB app work?

It’s so simple – just download the Shape GB App from the Apple App Store, but you will need to have access to an iPhone with iOS10 or above. For consistency, data is captured on an iPhone only

• The Shape GB App comes with a video help guide

• There are three stages to using the ShapeGB App:

  Stage 1 – Your Details – Profile information, such as your gender, year of birth, height etc.

  Stage 2 – Capturing your measurements and body shape – Body Measurement and outlines capturing process

          Stage 3 – Lifestyle Questions – When you have completed the measurement and outline collection process, you will be asked to complete some lifestyle questions.

How does ShapeGB app capture my body measurements and shape?

The App uses the standard iPhone camera to takes two photographs before extracting your measurements and outline from two views, the front, and the side. The 3D image is created from the 2 photos and measurements are then taken from these. This body volume technology has been developed for healthcare and has been transferred for use in this retail for volumes and linear measurements of the body in 3D.

Do I need anyone else to help me use the Shape GB app?

For accuracy, you will need someone to help you operate the iPhone to gather your measurement and outlines data during Stage 2 only. They will need to kneel down or crouch down to take the photo.

Can I use the ShapeGB app on my own?

Not now. You need to position yourself in the front and side viewfinders to capture your measurements and silhouettes accurately and will need to be able to press a button. Sadly, the app does not work like a selfie for this project.

What do you do with the photos of me?

•  The photos are never sent to anyone or stored anywhere either on your iPhone or on a Cloud server.

•  The photos are only used to extract two body outlines of your shape, one from the front and one from the side.

•  When you click ‘send’ the photos are automatically deleted and never stored.

  What should I wear?
  

•  Firstly, we recommend that you watch the video guide

•  You just need to wear something close-fitting such as a close-fitting top, a vest, close-fitting

  shorts, leggings or close-fitting bottoms. Loose or baggy clothing will interfere with your

  measurements.

•  You can also wear your everyday underwear if you wish. Please remember, your photos are

  deleted and only your front and side outlines are sent to our secure server for data analysis.

•  We also recommend that you do not wear shoes when capturing your measurements and body shape

  Where is the data stored?

We take data security and your privacy very seriously and the data gathered is sent to a Cloud server and stored securely using the encrypted software.