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Shape GB - Measuring The Nation
The Shape GB - Children's Sizing Report - 4-16 year olds has now been released on this website for purchase through PayPal. Read more.
Shape GB is a part public, part privately sponsored collaborative project between 6 major retailers, 5 Universities and a number of companies and organisations that specialise in retail sizing surveys. Phase 1 of Shape GB measured 2,500 boys and girls aged 4-17 across the country during 2010 using 3D Body Imaging Scanners, to accurately capture children's body measurements. A follow up survey for babywear and toddler sizing has now also been completed and is due for release in Spring 2015.
The National Childrenswear Survey launched in 2009 is the first in a major series of sizing surveys planned for the next few years as part of the Shape GB project. The project is being managed by leading specialists in the area of 3D scanning for sizing surveys, Select Research. Select recruited all 11,000 people for Size UK - the last adult National Sizing Survey in 2001 and also managed major sizing projects for M&S. Shape GB is based on the fact that body shape can be as important as a size chart when designing and making children's clothes.
This website allows people to register an interest in participating in future surveys, and offers more information about the project.
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