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Shape GB - Measuring The Nation
PHASE 2 OF THE NATIONAL CHILDRENSWEAR SURVEY IS ANNOUNCED. THE DATA COLLECTION OF 4-17 YEAR OLDS FOR PHASE 1 IS NOW COMPLETE AND MEASUREMENT OF BABIES AND TODDLERS IS NOW UNDERWAY.
The key findings from Phase 2 will be released in Autumn 2012 and this stage of the project is sponsored by M&S and Tesco - measuring will commence in March 2012.
If you are a parent in one of the areas where we are measuring and you have a child aged 0-4 who is able to take part, please proceed to the booking area of the site. If you live elsewhere, please continue to put your details on the reserve list and we will contact you in the future if we then set up a measuring site in your area
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Shape GB is a part public, part privately sponsored collaborative project between 6 major retailers, 5 Universities and a number of companies and organisations that specialise in retail sizing surveys. Phase 1 of Shape GB measured 2,500 boys and girls aged 4-17 across the country during 2010 using 3D Body Imaging Scanners.
The National Childrenswear Survey launched in 2009 is the first in a major series of sizing surveys planned for the next few years as part of the Shape GB project. The project is being managed by leading specialists in the area of 3D scanning for sizing surveys, Select Research. Select recruited all 11,000 people for Size UK - the last adult National Sizing Survey in 2001 and who also managed major sizing projects for M&S. Shape GB is based on the fact that body shape can be as important as a size chart when designing and making children's clothes.
This website has allows people to register an interest in participating or for a parent to register their child for a specific appointment and to find out more information about the project.
**Watch Bethany's poem about taking part in Phase 1 of Shape GB now!**
For any questions regarding Shape GB please email info@shapegb,org where a member of the Shape GB team will be there waiting to answer any queries as quickly as possible.FOR ALL ENQUIRIES PLEASE CONTACT 0870 727 1658
