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Shape GB - Measuring The Nation
Thursday 28th February
The Shape GB - Children's Sizing Report - 4-16 year olds has now been released on this website for purchase through PayPal. Read more.
In order to assess the benefits and content of the Report and the accompanying Technical Fit Forms - there will be a Webex presentation by Richard Barnes of Select Research and Ed Gribbin of Alvanon at 1.30pm today through Webex.
Shape GB is a part public, part privately sponsored collaborative project between 6 major retailers, 5 Universities and a number of companies and organisations that specialise in retail sizing surveys. Phase 1 of Shape GB measured 2,500 boys and girls aged 4-17 across the country during 2010 using 3D Body Imaging Scanners.
The National Childrenswear Survey launched in 2009 is the first in a major series of sizing surveys planned for the next few years as part of the Shape GB project. The project is being managed by leading specialists in the area of 3D scanning for sizing surveys, Select Research. Select recruited all 11,000 people for Size UK - the last adult National Sizing Survey in 2001 and also managed major sizing projects for M&S. Shape GB is based on the fact that body shape can be as important as a size chart when designing and making children's clothes.
This website allows people to register an interest in participating or for a parent to register their child for a specific appointment and to find out more information about the project.
FOR ALL ENQUIRIES PLEASE CONTACT 0870 727 1658