Frequently Asked Questions
Before you decide whether your child should be measured for Shape GB - The National Childrenswear Survey - you need to understand why the survey is being done and what it would involve for your child/children. Please take time to read the following information carefully.
Further information and contact details.
For general information regarding the survey and for advice on future developments, please contact Select Research using our Contact Page.
What was the purpose of the study?
In order to design the best fit for children’s clothes, retailers need to understand - in detail - the differences in the size and shape of boys and girls in different age groups.
The childrenswear survey for Shape GB was designed to collect information on body measurements of children and young adults (aged 4-17) to provide a more sophisticated means of measuring and analysing children’s measurements. The results identified the differences in height and body shape between children of different ages to enable retailers to improve the sizing and fit of their clothing using computerised technology (3D body scanners).
Through this survey, retailers have gained a more accurate and up to date understanding of children’s shape and body measurements. This will allow them to more precisely predict such things as leg-lengths, waist measurements, the size of an arm hole and how much room to leave in a child’s top etc.
What do the results look like?
This is an example to give you some idea of what your child’s scan looks like after the information has been processed. The final version may or may not include a ‘generic’ head attached which will make the image seem more ‘real’ but will still avoid any chance of the individual being recognised.
Where did the scanning take place?
Scanning took place in a number of locations throughout the country and the first phase of scanning happened at the following locations -
What happened when the survey ended?
Once the survey was complete, we collated all the scans and the information has been used by both sponsor retailers and other retailers when designing, specifying and manufacturing our clothing.
Given the national representation of the sample, in the long-term the anonymous data will also be used for other purposes such as seat design, healthcare statistics and to analyse height variation between children of the same age.
Further information and contact details
For general information regarding the survey and for advise please contact Select Research on 01886 884009
Thank you for taking the time to read this - please ask any questions if you need to and we hope you can help us in this exciting research project